2023 // FORCE FACTOR

PROJECT MANAGEMENT

CREATIVE DIRECTION

WEB DESIGN

Force Factor recently upgraded to Amazon's Premium A+ Content (APC) to enrich our product listings with brand-centric images, text, and comparison charts. Though Amazon offers a basic version of APC, we opted for the premium tier, which provides expanded modules and content options, but at a higher cost.

Given the investment, it was crucial to expedite our listing updates. Within a tight timeframe of five months, I led a team to refresh 120 products. My role encompassed managing timelines, overseeing approvals, directing design, and ensuring the updated content went live seamlessly.

After completing our project just a month prior, we saw significant results during Amazon's Prime Day in July 2023. Our conversion rate increased by 43% from the previous year. Although we set a goal of a 6x sales increase, we actually achieved a 10x boost compared to our average daily sales. In total, we sold over 70,000 units and generated $1.2 million in revenue.

Click any of the layouts below to see the live listing.